YOUR TRUSTED SOURCE FOR QUALITY CARS IN PUEBLO
No fluff. No hidden fees. No finance games. Just solid vehicles at prices that make sense. Alpha Auto Sales is Pueblo’s go-to spot for affordable used cars, especially Subarus — rugged, reliable, ready for Colorado roads. Veteran and family owned, this lot runs on trust, not gimmicks.
WHY ALPHA AUTO
Veteran & Family-Owned: Local roots, real people. Alpha Auto Sales stands on values you can feel — integrity, service, and community.
No Hidden Fees, Ever: What you see is what you pay. Keep your money in your wallet, not in hidden paperwork.
Specializing in Subarus: Colorado roads demand reliable AWD. That’s why our lot always has a strong lineup of Subarus ready to roll.
Certified Funds, Real Savings: We don’t cut deals with finance companies, which means no extra costs passed on to you. Bring your own financing or pay in cash for true pricing power.
Community Driven: More than just sales — Alpha Auto is woven into Pueblo. Buying here means supporting a local, veteran-led business.
Straightforward Buying Experience: No haggling. No back-and-forth. Just honest deals on cars that are ready for their next chapter.
Our Services
HOW CAN WE ASSIST YOU TODAY?
VEHICLE SALES
Affordable, road-ready used cars with no strings attached. Every vehicle on the lot is priced to move, especially our hand-picked Subarus. No finance markups. No dealer fluff. Just the keys, the title, and your next ride.
SELL YOUR CAR
Got a car you’re done with? We’ll take it off your hands. Quick inspections, fair offers, and no pressure. Walk away with cash or put the value toward your next vehicle — your call.
TRADE-IN DEALS
Looking to swap your current ride for something fresher? Bring it in. Our teams will make you an offer and roll that value straight into your next car. Simple, smooth, and way less hassle than selling on your own.
WE HAVE MASTERED
THE CRAFT OF EXCELLENCE
8+
Years Experience
EXPERT AUTO CARE
With years of experience in the industry, our family owned team provides top-tier services, using a combination of proven techniques and the latest technology to ensure every car receives the attention it deserves.
UNMATCHED CUSTOMER SERVICE
Your satisfaction is our top priority. Our dedicated team goes above and beyond to deliver exceptional results, ensuring your car stays in pristine condition, every time.
Our Work
CUSTOMER TESTIMONIALS
Very nice people to work with. I bought a 86 Pontiac Fiero from them I bought it sold as is the transmission went out on the drive home, but I did buy the vehicle as is. I still love the car. She did sell me the vehicle at a very good price and went out of her way to meet up with me that day, even though she was busy and I had a 3 hour drive. Thanks again for the Fiero. I get tons of compliments
Vincent Roybal
When to buy a Honda ended up buying a Mercedes🤭.
I don't know if Russ is a good salesman or what!
Waited a few weeks to give a review cuz I wanted to see how the car ran. So far so good.
I honestly think Russ and his wife offer a fair and honest deal.
which is much appreciated these days. Thank you guys definitely will refer anybody looking for a car to Alpha Auto!
Dewey Gonzalez
FREQUENTLY ASKED QUESTIONS
Do I need to get pre-approved before buying a car at Alpha Auto Sales?
Not at all. Alpha Auto is a cash/certified funds dealership. Bring payment from your bank, credit union, or use an outside lender like Lendmark — your choice.
Can I trade in my current vehicle?
Yes! Alpha Auto buys cars. Bring it by for an inspection and get a fair offer, fast.
What kind of vehicles do you sell?
You’ll find a variety of used vehicles on the lot, but our teams have a soft spot for Subarus — dependable, all-weather rides built for Colorado.
Are there any hidden fees?
Nope. None. The price you see is the price you pay. That’s the whole idea.
Do you offer warranties or service contracts?
Vehicles are sold as-is, but some may still carry manufacturer warranties or qualify for outside protection plans through your lender.
How often do you get new inventory?
Inventory updates weekly. The best way to stay in the loop? Stop by the lot or check our latest listings online — first come, first drive.
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ADDRESS
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