Alpha Auto Sales didn’t start as a business — it started as a belief. A belief that car buying doesn’t have to feel like a battle. That folks in Pueblo deserve straight answers, honest prices, and vehicles that actually live up to the hype.

Owned and operated by a local veteran and family team (Russ and Eva), this used car lot runs on trust, not tricks. No hidden fees. Just quality used vehicles — especially Subarus, which our crew knows inside and out — sold with pride and a handshake.

Being part of the Pueblo community means something here. This isn’t some out-of-town chain pretending to be local. Every sale supports real families. Every customer becomes part of the Alpha circle. That’s the difference. And that’s why people keep coming back.